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2017 NBCUniversal Upfront Campaign – Creative Concept #1

Upfront is an annual, star-studded, massive-production showcase where NBCUniversal wows and entertains the media industry with new pilots, tv shows, and advertising services. In 2017, the Content Innovation Agency of NBCUniversal was tasked with developing some creative approaches to the campaign evolving around this campaign. Each actor/actress garners huge fan followings and this particular campaign idea taps into those distinct characters. The copy, handwriting and photography all express the characteristics their fans know and love them for.

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About Yujin

I am a creative who tackles projects with an approach grounded in design. Over the years, I have seen the importance of team-building. On an individual level, I nurture each designer's unique strengths while mentoring areas requiring growth. On a team level, I make sure the dynamic is supportive, empowering, but also fun. My belief is that everyone has something positive to bring to the table, and we should be able to merge passion with work. It is my goal that the attention I give my team help us be inspired to perform our best each day at work, and in turn be a high-functioning group. If you'd like to reach out, send me an email at helloimyujin@gmail.com.