Upfront is an annual, star-studded, massive-production showcase where NBCUniversal wows and entertains the media industry with new pilots, tv shows, and advertising services. In 2017, the Content Innovation Agency of NBCUniversal was tasked with developing some creative approaches to the campaign evolving around this campaign. Each actor/actress garners huge fan followings and this particular campaign idea taps into those distinct characters. The copy, handwriting and photography all express the characteristics their fans know and love them for.






