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Notch

Notch is an affordably priced luxury bedding geared towards smart shopper that does not want to compromise on quality. I provided art direction on the logo design, branding system, photography, and its e-commerce site.

The Notch logo, differentiated by the circumflex above its letter O, not only takes on the shape of a notch, but is also known as the “roof” or “house” in mathematics. It also denotes exponential powers. Notch understands the incredible power of the home, and the rest one gets from their sanctuary. All photos were shot remotely to abide by social distancing protocols during the COVID pandemic.

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About Yujin

I am a creative who tackles projects with an approach grounded in design. Over the years, I have seen the importance of team-building. On an individual level, I nurture each designer's unique strengths while mentoring areas requiring growth. On a team level, I make sure the dynamic is supportive, empowering, but also fun. My belief is that everyone has something positive to bring to the table, and we should be able to merge passion with work. It is my goal that the attention I give my team help us be inspired to perform our best each day at work, and in turn be a high-functioning group. If you'd like to reach out, send me an email at helloimyujin@gmail.com.