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Le Studio NBCU – 2023 Cannes Lions

NBCU upgrades its annual presence at Cannes Lions with a bang post pandemic. Against the beautiful coastal backdrop of Cannes, NBCU celebrates the upcoming partnership opportunities with its impending 50th Anniversary of Saturday Night Live, 2024 Olympics in the iconic city of Paris, and continued success of its streaming platform–Peacock.

As the creative director, I developed a design scheme for Le Studio NBCU that worked in harmony with the glamorous destination, while functioning as a device that ties together three very different entities each with its own unique branding identity. Here are the results.

Creative Director: Yujin Lee
Designer: Thu Tran

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About Yujin

I am a creative who tackles projects with an approach grounded in design. Over the years, I have seen the importance of team-building. On an individual level, I nurture each designer's unique strengths while mentoring areas requiring growth. On a team level, I make sure the dynamic is supportive, empowering, but also fun. My belief is that everyone has something positive to bring to the table, and we should be able to merge passion with work. It is my goal that the attention I give my team help us be inspired to perform our best each day at work, and in turn be a high-functioning group. If you'd like to reach out, send me an email at helloimyujin@gmail.com.