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Content Innovation Agency

Content Innovation Agency at NBCUniversal (CIA for short) is an in-house design agency that services the creative needs of the NBCUniversal brand itself, but also the clients’ needs for connecting with their audience a meaningful manner. Since inception, the department has evolved and solidified its vision and mode of operation. This evolution and realization of what the department has proudly become called for an identity system that captured all the characteristics the CIA operates by. Here is the identity system of the CIA.

Content Innovation Agency consists of three teams, strategists, creatives, and producers. The three bars that make up the logo represents the three pillars of the department.

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Branding & Identity

About Yujin

I am a creative who tackles projects with an approach grounded in design. Over the years, I have seen the importance of team-building. On an individual level, I nurture each designer's unique strengths while mentoring areas requiring growth. On a team level, I make sure the dynamic is supportive, empowering, but also fun. My belief is that everyone has something positive to bring to the table, and we should be able to merge passion with work. It is my goal that the attention I give my team help us be inspired to perform our best each day at work, and in turn be a high-functioning group. If you'd like to reach out, send me an email at helloimyujin@gmail.com.