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Next Gen Stats by Amazon AWS

Next Gen Stats powered by AWS leads the future in sports analytics through accurate calculation of play by play success rates. In real time, best plays can be determined and success rates of completions and touchdowns can be measured. Next Gen partnered with NBCUniversal’s Sunday Night Football, NBC Sports to create an advertisement that explains the never before seen technology that will be implemented for the first time in this year’s NFL games. As the Art Director, I was tasked with creating on-screen interfaces that capture the essence of the technology that was weaved into actual footage of the Eagles making a touchdown in the 2017 Superbowl. Here are the graphics of the interface that was approved by the team and client.

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Final national ad outcome:

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Art Direction

About Yujin

I am a creative who tackles projects with an approach grounded in design. Over the years, I have seen the importance of team-building. On an individual level, I nurture each designer's unique strengths while mentoring areas requiring growth. On a team level, I make sure the dynamic is supportive, empowering, but also fun. My belief is that everyone has something positive to bring to the table, and we should be able to merge passion with work. It is my goal that the attention I give my team help us be inspired to perform our best each day at work, and in turn be a high-functioning group. If you'd like to reach out, send me an email at helloimyujin@gmail.com.