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Macy’s + Snapchat

Macy’s was looking to advertise their fashion collection to a young teenage audience. Dead Girls Detective Agency, an original scripted series on Snapchat was the perfect channel to reach that particular demographic. These are 6 second ads were custom produced to feel visually aligned to the content of this teen-age mystery show.

Products were shot as layflats against a white seamless. Pink neon reflections were then added in post in the retouching process to bring this scene to life.

Motion Graphics by Neil Benjamin

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Art Direction

About Yujin

I am a creative who tackles projects with an approach grounded in design. Over the years, I have seen the importance of team-building. On an individual level, I nurture each designer's unique strengths while mentoring areas requiring growth. On a team level, I make sure the dynamic is supportive, empowering, but also fun. My belief is that everyone has something positive to bring to the table, and we should be able to merge passion with work. It is my goal that the attention I give my team help us be inspired to perform our best each day at work, and in turn be a high-functioning group. If you'd like to reach out, send me an email at helloimyujin@gmail.com.